cfda & the fashion fund

screen grabs from Hulu, The Fashion Fund

Calling all fashion designers, aspiring designers, fashion devotees, etc. You're going to want to catch up on episodes of The Fashion Fund on Hulu. I don't know if you're fans of fashion reality tv or not; but this show is somehow different. For one, the designers are already established. For another, the show is not about creating personalities and drama for the small screen; but more about taking an established label to the next level.

Again, if you're serious about fashion, you're going to like this show. The CFDA/Vogue Fashion Fund Award is one of the most pretigious (and useful) prizes in the industry. The winner receives $300,000 to pursue his or her own business plan, and a year-long mentorship with industry professionals in areas including business planning, marketing, sourcing, production, and exporting, to name a few. Good stuff. The Fashion Fund is more documentary than reality show, and as such, a bit more serious, as is the prize itself.