Dollhouse Blog


dollhouse featured in wwd

Please turn to page 11 of your March 5, 2009 WWD. Dollhouse is featured in an article by Julee Kaplan called "Banking on Teens for B-t-s." BTW, B-t-s means Back-to-school. To quote a bit, if I may,

For Dollhouse, the coming b-t-s season means returning to its roots and offering a full assortment of junior sportswear.

"We've been in business for 30 years, and years ago we did well with every classification," said Valerie Krioski, vice president of sales at Dollhouse." In more recent years, our core has become denim, but for fall we are concentrating on offering the full package -- tops, dresses, skirts and jeans. We want to be known as the one-stop shop where a girl can outfit herself from head-to-toe."

They also included a really nice photo from our current photoshoot. I will see if I can get a page print of the article for you later today. Update: See below.

Ilona, the new fresh face of Dollhouse,
is wearing a Dollhouse Buffalo Plaid Shirt (WA-2446)
and Dollhouse 5-Pocket Carpenter's Bermuda Shorts (DW-2808)
Leather Jacket, model's own

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