well, it's certainly innovative, but...

The Rolly Brush is a chewable toothbrush that eliminates the need for water or toothpaste. Just chew your way to a clean mouth.

Well, it's certainly innovative, but it looks terrifying. Imagine dropping a "tab of toothbrushing" that turns into a porcupine. That's a trip I wonder if people will want to take. Well, maybe if you do it at a massive party with great music that crests and crests and crests until porcupine toothbrushing feels like bliss. [image via PSFK]