the big game on broadway

Come this past Monday at 9am, you would have never known that the Superbowl Boulevard giant party was happening on our Broadway in the Fashion District. All of those giant slides, stages, trucks, tents and attractions were packed up and gone. Sort of sad. It was fun to watch from our Broadway and 39th Street high perch. Here was the awesome view from Dollhouse HQ. Friday, all the Seattle and Denver fans arrived, making the crowds, well, crowded. Did you get to go to Superbowl Boulevard? Did you sample the tons of free food? There was free pizza too!

football + free ice cream

As you know, Superbowl Boulevard is right below Dollhouse HQ. And thanks to the crazy cold temperatures, the FREE ICE CREAM line is quite short. Free vanilla soft serve! With sprinkles! In a waffle cone! Yum, yum and yum. Get in line guys! And look up. Then wave hello to Dollhouse. We'll be watching you. #embracethecold #dollhousejeans

broadway beach

Superbowl Boulevard is right below Dollhouse HQ. It's craziness out there. We'll have to take a bunch of pics tomorrow and show you. Is anyone planning on sliding down the giant slide?
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Update, 11:30am
Cheerleaders with tiny silver pompoms!

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Update, 3:30pm
Free vanilla soft serve on 39th & Broadway! Cones! Short lines. Well of course. It's below freezing out there.

dollhouse hq

Morning Fashion Fans! Beautiful day in the Garment District, NYC. 60 degrees!

the days are getting longer!

Looking up Broadway towards Times Square, January 2012

These days, the days are getting longer. But we who work at Dollhouse aren't really sad by Winter and it getting dark too early. We work right near Times Square! This is our view when we leave at night. Pretty awesome actually.

don't forget to tip your mickey mouse

Cookie & Woody work the crowds on 42nd Street

I'll betcha didn't know that Spidey wears a fanny pack and a backpack.

Elmo with Mickey #1 (Fantasia Mickey)

It's still summer, and every tourist wants some sort of New York experience in Times Square. And it seems to me, the word is out amongst the "plush" community that tourists will pay to have their picture taken with any Mickey, Minnie or Elmo. It doesn't even have to look much like Mickey. (If you ask me, Mickey has to have a rounder head.) But tourists don't seem to mind.

Walking back from lunch yesterday, I saw more plush characters than ever before. I counted 3 Mickeys, 1 Minnie, 2 Elmos, 2 Cookie Monsters, 1 Woody, and even a Spiderman. Spidey offered me a free hug, but my own Spidey Sense told me to flee that situation.

So tourists, come to Broadway & 42nd Street to claim your summer Times Square New York-y experience. Just don't forget to put money in their tip bags.

Top-hat-and-tails Mickey #2 works Broadway beach

Mickey #3 works the West side of Broadway. Tails but no top hat.

sidewalk catwalk unveiled!

Sidewalk Catwalk! Debuted this morning, June 24, 2010.

Way-cool parachute dress by Victor Alfaro


Yes I really liked this one.

This morning at 10am in a secret ceremony in front of Macy's Herald Square, the fashion-fabulous gathered to unveil Sidewalk Catwalk. Why organizers of the event, The Fashion Center Business Improvement District, did not make that fact more known to the public is a mystery. And a bit of a disappointment. I certainly would have been there, camera-in-hand. Well that's fashion for you. Exclusive.

The Fashion Center BID, according to Executive Director Barbara Randall, “[...] wanted to celebrate the Fashion District and express what this neighborhood is all about and its creative talent that is the home of American fashion.” In this blogger's opinion, the FCBID might have publicized this event to those who work in the Garment District to good effect. As I said before, we could use a party. Say around 3pm? With cupcakes?

I did catch the tail-end of the procession up Broadway (purely by accident), when I saw and shook hands with designer, John Bartlett. That was pretty cool. If you're in the neighborhood, check out Sidewalk Catwalk. And, if you simply MUST HAVE one of the creations, you can bid on them in an auction that lasts all summer long. It is not clear from the brochure or Website how you exactly bid, but go here to start.

Wow Yeohlee, what is your statement here?

Marc Jacobs?


The installers arrive! (My favorite shot)




This look by Rachel Roy


All excited I walked to the tents in front of Macy's only to find out the secret
event had already taken place. I must find some video, so we can all see it.

Oh well, it must have been cool to see all the designers.
Kenneth Cole [L] and Tommy Hilfiger [R]

the broadway beach

Broadway, yes "The" Broadway, now converted to an outdoor parkland of sorts.
Photographed from 40th Street, looking uptown towards Times Square.

If you have not been to NYC in awhile, you may be surprised to find that Broadway, between 18th and 42nd Streets, has been converted to an outdoor cafe of sorts. I can't explain it. People seem to really enjoy relaxing at the cafe tables, amongst the potted plants, despite the truck fumes. Hmm.

ice cream on every street corner

Great graphics.

I think this truck dates back to the 50s. So great!

The Ice Cream Man! On 39th and Broadway in the Garment District.
Photographed today!

The most amazing thing about Midtown in the summer is that there is an ice cream truck (Mister Softee!), it seems, on every street corner. Ice cream everywhere. It seems like heaven to me. And a cone with sprinkles is only $2! People say New York is expensive. Hah.

Although it is not summer today, the Ice Cream Men are back. Check out two trucks in the Garment District: 39th and Broadway is $2 for a cone; 41st St and 6th Avenue is $3 for a cone. It pays to comparison shop...